"To help people improve their quality of life, we must not only provide them opportunities, but also provide them the capability to seize these opportunities."

Building on this core value of providing opportunities for the Filipino, best exemplified by its core brand Cebuana Lhuillier, the Lhuillier family has created the PJ Lhuillier Foundation to serve as the Group's social arm. Since the year 2000, the PJ Lhuillier Foundation has been carrying out its mission through the generous support provided by the member companies of the PJ Lhuillier Group. Through projects that effectively create opportunities, the PJ Lhuillier Foundation empowers every Filipino with the ability to enhance his options in life.

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In between managing a business that is into pawnshops, financing, jewelry, hotel resort management, insurance, retail, among others, Jean Henri Lhuillier is an avid sports aficionado. Close to his heart is sports development for the country because he believes that sports reaches the youth, our future leaders. Believing that the private sector has a significant role to play in this vision, his companies, bannered by the Cebuana Lhuillier brand, have been at the forefront of various sports programs for the youth. As Jean Henri Lhuillier continues to join hands and to act as a much-needed catalyst to the different stakeholders in the development of various sports, he creates ripples of awareness and opportunities for athletes, sports officials and even the private sector.

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